Research / Stock / PEP

PEP

PEPSICO INC

FY2025Mkt cap 194.4B

142.27

-2.40 -1.66%

close 2026-08-25

Assumptions

FCF growth rate

-3.9%

Market is pricing -3.9%— you agree

Actually grew +3.8%/yrFCF, 2020–2025 — the market is pricing 7.7pts SLOWER than history

Projection years

10 yrs

Terminal growth

3.00%

Discount rate (WACC)

5.19%

5.2% derived for this company beta 0.30 (1254d vs the S&P 500) · cost of equity 6.0% = 4.7% risk-free + 0.30 × 4.5% premium · 20% debt at 2.3%, taxed at 19% beta 0.28 clamped to 0.30

Fair value DCF model

$142.25

-0.0%

At the market's assumptions

Current price $142.27Enterprise value 194.4B

Bear $90.35 (-8.9% growth)Bull $223.02 (1.1%)

market $142.27

Today's market price is inside the range · band = your growth ±5pts, same model · the market itself prices -3.9%

Y10

Present value of each projected year, Y1–Y10

25% the 10 forecast years75% terminal value

Over three quarters of this valuation sits beyond the forecast horizon, in a single assumption about growth forever. Lengthening the projection or lowering terminal growth moves that share.

Same industry · Beverages · trailing P/E for context

KOP/E 30394.1Bthis P/E: 24

Research / Stock / …

Pulling SEC filings & building this page… the first lookup of a new ticker takes a few seconds, then it's cached.

Assumptions

Fair valuei DCF model

Same industryi · Beverages · trailing P/E for context

Assumptions

Fair valuei DCF model

Same industryi · Beverages · trailing P/E for context

Fair value DCF model

Same industry · Beverages · trailing P/E for context

Fair value DCF model

Same industry · Beverages · trailing P/E for context