Research / Stock / KO

KO

COCA COLA CO

FY2025Mkt cap 394.1B

91.64

-0.35 -0.38%

close 2026-08-25

Assumptions

FCF growth rate

10.9%

Market is pricing 10.9%— you agree

Actually grew -9.4%/yrFCF, 2020–2025 — the market is pricing 20.3pts FASTER than history

Projection years

10 yrs

Terminal growth

3.00%

Discount rate (WACC)

5.72%

5.7% derived for this company beta 0.30 (1232d vs the S&P 500) · cost of equity 6.0% = 4.7% risk-free + 0.30 × 4.5% premium · 11% debt at 3.8%, taxed at 18% beta 0.26 clamped to 0.30

Fair value DCF model

$91.41

-0.3%

At the market's assumptions

Current price $91.64Enterprise value 393.1B

Bear $59.86 (5.9% growth)Bull $138.07 (15.9%)

market $91.64

Today's market price is inside the range · band = your growth ±5pts, same model · the market itself prices 10.9%

Y10

Present value of each projected year, Y1–Y10

18% the 10 forecast years82% terminal value

Over three quarters of this valuation sits beyond the forecast horizon, in a single assumption about growth forever. Lengthening the projection or lowering terminal growth moves that share.

Same industry · Beverages · trailing P/E for context

PEPP/E 24194.4Bthis P/E: 30

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Assumptions

Fair valuei DCF model

Same industryi · Beverages · trailing P/E for context

Assumptions

Fair valuei DCF model

Same industryi · Beverages · trailing P/E for context

Fair value DCF model

Same industry · Beverages · trailing P/E for context

Fair value DCF model

Same industry · Beverages · trailing P/E for context