Research / Stock / PG
P
PG
PROCTER & GAMBLE Co
145.40
-1.20 -0.82%
close 2026-08-25
Assumptions
-2.9%
Market is pricing -2.9%— you agree
Actually grew -0.6%/yrFCF, 2021–2026 — the market is pricing 2.3pts SLOWER than history
10 yrs
3.00%
5.75%
5.8% derived for this company beta 0.30 (1254d vs the S&P 500) · cost of equity 6.0% = 4.7% risk-free + 0.30 × 4.5% premium · 8% debt at 3.0%, taxed at 21% beta 0.29 clamped to 0.30
Fair value
$145.96
+0.4%
At the market's assumptionsCurrent price $145.40Enterprise value 339.3B
Bear $94.21 (-7.9% growth)Bull $225.77 (2.1%)
Today's market price is inside the range · band = your growth ±5pts, same model · the market itself prices -2.9%
Y1
Y2
Y3
Y4
Y5
Y6
Y7
Y8
Y9
Y10
Present value of each projected year, Y1–Y10
29% the 10 forecast years71% terminal value