Research / Stock / AMZN
A
AMZN
AMAZON COM INC
261.06
-1.01 -0.39%
close 2026-08-25
Assumptions
52.0%
Market is pricing 52.0%(beyond the slider's range)— you agree
Actually grew -21.6%/yrFCF, 2020–2025 — the market is pricing 73.6pts FASTER than history
10 yrs
3.00%
11.25%
11.3% derived for this company beta 1.50 (1232d vs the S&P 500) · cost of equity 11.5% = 4.7% risk-free + 1.50 × 4.5% premium · 2% debt at 3.3%, taxed at 20%
Fair value
$260.81
-0.1%
At the market's assumptionsCurrent price $261.06Enterprise value 2.80T
Bear $190.07 (47.0% growth)Bull $355.02 (57.0%)
Today's market price is inside the range · band = your growth ±5pts, same model · the market itself prices 52.0%
Y1
Y2
Y3
Y4
Y5
Y6
Y7
Y8
Y9
Y10
Present value of each projected year, Y1–Y10
22% the 10 forecast years78% terminal value
Over three quarters of this valuation sits beyond the forecast horizon, in a single assumption about growth forever. Lengthening the projection or lowering terminal growth moves that share.