Research / Stock / AAPL
A
AAPL
Apple Inc. · NASDAQ · Hardware
309.90
-0.44 -0.14%
close 2026-08-25
Assumptions
18.5%
Market is pricing 18.5%— you agree
Actually grew +6.1%/yrFCF, 2020–2025 — the market is pricing 12.4pts FASTER than history
10 yrs
3.00%
10.00%
10.0% derived for this company beta 1.21 (1232d vs the S&P 500) · cost of equity 10.1% = 4.7% risk-free + 1.21 × 4.5% premium · 2% debt at 4.3%, taxed at 16%
Fair value
$310.00
+0.0%
At the market's assumptionsCurrent price $309.90Enterprise value 4.58T
Bear $214.26 (13.5% growth)Bull $446.43 (23.5%)
Today's market price is inside the range · band = your growth ±5pts, same model · the market itself prices 18.5%
Y1
Y2
Y3
Y4
Y5
Y6
Y7
Y8
Y9
Y10
Present value of each projected year, Y1–Y10
33% the 10 forecast years67% terminal value
Same industry · Computers · trailing P/E for context
DELLP/E 52294.4Bthis P/E: 42